Ingredients are everything. Are you providing messaging that caters to health conscious shoppers?
48% of Americans will change their consumption habits to reduce the impact on the environment.
With the rise of conscious eating, consumers are looking for products with ingredients that reflect their lifestyle preferences. According to a Natural Marketing Institute Report, 54% of Millennials and 45% of Gen Xers consider the environment before making a purchase.
By utilizing kostklip’s nutritional and lifestyle ShelfTalkers™, you can focus on the health attributes of your products with your in-store marketing messaging. Establish your store as a destination where health conscious consumers can easily find convenient products catered to their wellness and lifestyle needs.
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“Veganism is now claimed to be the biggest lifestyle movement of the 21st century, with the world’s largest corporations signing up for the “meatless meat” movement” – Euromonitor International According to Acosta’s Progressing Protein Palates, over one quarter (26%) of millennials are vegetarian or vegan. Scott Allmendinger (director of consulting, Culinary Institute of America) discusses with International Deli Dairy Bakery Association (IDDBA) “Wellness, sustainability and food ethics can be addressed by shifting our diets to more plant-based foods. I haven’t seen a food trend get adopted as quickly and across as many platforms and segments as plant-forward”. |
IDDBA’s What’s In Store 2019 shares that plant-based meat alternatives are growing 11% year over year, and plant-based milk alternatives have increased 7.7%. Conscious eating trends include the continued growth of organic products. Organic Trade Association reports that “organic sales in the U.S. totaled a new record of $49.4 billion in 2017", up 6.4 percent ($3.5 billion) from the previous year.
How can kostklip® assist retailers with adapting to these demanding shifts in the way consumers purchase?
Awareness, trial and repurchase are all driven by relevant in-store messaging and kostklip’s lifestyle and nutritional ShelfTalkers™ remove pain points for shoppers, by assisting them with making decisions when time is of their essence. Easily reach customers on their terms with effective in-store ShelfTalkers™ to identify products that are plant-based, organic and local.
In a world where consumers are craving product information and driving product labeling regulations, it is more imperative than ever to have an in-store shelf edge labeling system that aligns with your brand and merchandising needs.
When it comes to nutritional and lifestyle friendly products, shoppers can be lost trying to find products that suit their needs. Be sure to retain your health-conscious shoppers before they shop elsewhere. Grocery shopping with specific dietary and lifestyle needs can be a confusing and frustrating experience for in-store shoppers. By providing them with in-store signage that caters to their needs, you are creating a positive emotional connection and an enjoyable shopping experience. Kostklip’s latest line of NutriTalkers™ are proven to bring attention to the products your customers didn’t know they wanted, creating impulse purchases along your shelf edge. According to a Grocery Manufacturers Association study shelf talkers increase the likelihood of a shopper to engage with a product on your shelf by 29%, resulting in purchases of items not on their list by 20% or more.
Contact kostklip® to learn more about ShelfTalkers™ that will work with your in-store fixtures.
